We have created a brand new identity system to celebrate the merging of Stein + Partners Brand Activation from New York City and IAS b2b Marketing from London into one global agency, SteinIAS.
With an abstract visualization of the two agencies colliding, creating a whole new Big Bang. A whole new world – one in which our one agency rises above as the most important agency around.
The founders of Farm to Table had a great product and not much else. Nidus created an integrated identity system that encompassed packaging design, logo design, website design, sales materials, press materials, and a brand manifesto. It all came together to allow customers to see the brand for what it truly was--a company that responsibly produces artisanally crafted, gourmet products in a way that reflects honest, eco-conscious values.
As an established law firm dating back to 1921, Hartman & Craven has not just persevered but prospered through depressions, recessions, booms and busts. Today, the law firm is a premier, full service entity with both roots in the past and a keen eye on the future. Defying the stereotypical expectations, Nidus created a visually driven communications system that is graphically engaging, clever, and even a bit fun. The simple and modern esthetic reflected a virtue that is not always evident in the legal world—clarity.
With its eye on encouraging future athletes, the United States Olympics Committee launched it’s new brand tagline, “Amazing Awaits.” We designed a new integrated identity to visually express the new brand spirit across all communications, from the new brand book to a range of co-branded initiatives with sponsors across all industries.
Renaissance Hotels and Resorts is a worldwide brand of boutique hotels owned by Marriott International. After years of conservative management strategy, Renaissance was starting to look and feel too much like every other Marriott. Renaissance needed, well, a Renaissance, and our task became to refresh the brand and reconnect it with a style-savvy, discovery-seeking, jet-set audience.
Rapidly losing share to private label brands, Kraft needed to renew its promise of quality and taste to audiences both externally and internally. We challenged ourselves to create an integrated identity system that delivered a mark of excellence on everything from primary applications
like packaging to in-store branded displays and environments. At the center of this integrated approach is a refreshing Kraft mark that consists of vibrant colors. It’s dynamic and nimble, yet bold enough to be seen across the supermarket aisle.
The portfolio of Marriott hotels is known the world over for the highest hospitality standards.
Within this select group, JW Marriott is the most elegant, providing the highest level of service for an elite group of travelers. We infused a new level of sophistication into the new JW Marriott brand voice that reflected its level of service, from the modernized mark of excellence – the griffin--to the minimal yet sophisticated print communications system and in-room amenities.
We branded this pioneering, non-profit environmental literacy curriculum Roots of Success, and thus tapped into the “green” metaphor without using the word “green.” The brand’s identity – from it’s name through to its modern, student-friendly book design embodies the deeper message that this curriculum offers much more than environmental information, but imparts its participants the terra firma of education which ultimately leads to success in any economy, green or not.
Marriott Hotels & Resorts is the flagship brand of the Marriott International portfolio. With an eye toward updating its rooms to something younger and hipper, the company sought to do the same with its graphic identity. The new rooms, dubbed,mSpot, the new feature clean lines and updated technology, which reflects clearly in the new identity work. Our team developed a
new, streamlined brand icon, “the performance stripe.” Like a racing stripe for business travelers around the world, the performance stripe became the emblem for the road warrior seeking to “check-in and check-out,” while remaining relevant to those looking for a home base from which to seize the new day and all the opportunities along the way.
At a certain point, it became necessary for the J.P. Morgan brand to take the reigns and emerge again as it’s own voice within the financial landscape. We dropped all usage of the Chase brand’s look & feel and created a bespoke identity system for the venerable finance and investment brand that reflected who they are now as well as where they’ve been in the past. We think the return of autonomy to the J.P. Morgan identity would have made it founder proud. We could never quite picture John Pierpont approving of his identity mixed up with Chase.
Blood for Oil is an independent project that clearly illustrates the chasm of information and wealth of misinformation presented by various sources during the war in Iraq. The resulting poster, designed to be 10 feet wide is the expression of a desire to intelligently show the big picture so often obfuscated and overlooked by the traditional news media.
Makeup is a reflection of emotion. In designing this product, a makeup case destined to be sold at auction in New York City, we sought to infuse a sense of emotion into the case itself. To us, the illustrative collage that envelops the case represents the creative spirit of the Shu Uemura brand