Marriott Hotels & Resorts is the flagship brand of the Marriott International portfolio. With an eye toward updating its rooms to something younger and hipper, the company sought to do the same with its graphic identity. The new rooms, dubbed,mSpot, the new feature clean lines and updated technology, which reflects clearly in the new identity work. Our team developed a
new, streamlined brand icon, “the performance stripe.” Like a racing stripe for business travelers around the world, the performance stripe became the emblem for the road warrior seeking to “check-in and check-out,” while remaining relevant to those looking for a home base from which to seize the new day and all the opportunities along the way.